Some promotional ads can be over the top. Yeah all films have an age certificate, but that doesnt stop the underaged seeing the promotional material...
The advertising watchdog has censored a bus and tube advertising campaign for horror film Final Destination 5 which featured a skull skewered by iron rods, after complaints from parents that the violent image had made their children cry.
Hollywood film studio Warner Bros ran the poster campaign on the London underground and the side of buses to promote the launch of the latest outing for the Final Destination franchise.
The posters featured a skull being shattered with steel rods driven through its mouth and eye sockets, accompanied by the text "It's not if, it's when".
The Advertising Standards Authority received 13 complaints that the poster was distressing and unsuitable to be seen by children. Three of the complainants pointed out that their young children had become visibly upset when they encountered the bus ad.
Warner Bros said the poster "accurately reflected the content of the film in an appropriate manner without causing excessive fear or distress".
The studio said the skull was a "fantasy image", did not feature people, blood or display "any real life or interpersonal violence".
However, the ASA said the image was "likely to catch the attention of children".
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