I studied this campaign when I was doing my A-level Media project, and I still think its one of the best Apple have done. I think its great how bold it is...
The TV ad is so simple and it does the job of briefly taking the focus off the fact theyre music players; and showing that they are now available in any of these great colours!
http://www.youtube.com/watch?v=ZxZ-0KbHq4E
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