Typography that makes me smile.

I think, any advertisement given the best possible typography will do well, even if its the most simple design it can be critical to the success of the campaign. There are hundreds of great examples of clever typography out there. 
These are a few examples of typography that I like, they are all from a wide variety of campaigns which I found on http://bestphotoshoptutorials.net/2009/03/19/40-examples-of-beautiful-typography-in-advertising-design/

This is fantastic, I love how Promotional posters, Album art work,  & Band photoshoots have been used to show the genre of music which is being advertised.